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Fri, Jun. 11th, 2010, 11:20 pm
also_huey: Don't tell 'em you can fix things!

So a couple weeks ago, I'm fixing my lawnmower, and the neighbor kid comes over and offers me a six-pack of beer if I put drive belts on his tractor. Turned out to be a huge pain in the ass, took about an hour. He gave me a twelve-pack. While I'm doing THAT, the other neighbor comes over with his busted compressor, and says I can have it. So that sat in the garage for a couple weeks, until I got around to taking it apart.

Couldn't find a damn thing wrong with it. Put it back together, and it works fine. Kinda felt guilty about keeping it, so I brought it back to him. "There you go. All fixed." Didn't think anything of it.

Another week passes, and I'm riding around on the tractor, and he runs over with a twelve-pack of beer. "Got this in Baltimore. Can't get it around here", he says. "I think you'll like it", and hands me National Bohemian.

Never heard of him.

Tastes familiar, very macro-brew, vaguely Budweiserish. And then I look at the label: G. Heileman Brewing Company, Milwaukee Wisconsin. It's familiar because it's Old Style, the beer of my youth.

Couple years back, my brother called me very distressed, and showed me a newspaper article about how Old Style's new brand strategy was going to be to go upscale - be an ironic hipster beer like PBR has positioned itself. And as a part of this strategy, they were raising their prices. It wasn't going to be the official beer of construction workers anymore, it was going to be the beer of weedy-looking iPad-wielding fuckwads.

I dunno if "National Bohemian" is a part of this branding strategy, and if it is, I dunno if this is the ironic hipster beer or the cheap mass-market construction-worker beer. But I do know that this is fucking Old Style, and apparently it's available in Baltimore.

I hope it ain't the ironic hipster beer, because then it'll cost fifteen bucks a twelve-pack. I hope it's the construction-worker beer. Because then, it'll be six bucks a twelve-pack, and it'll be economical for me to drive up to Baltimore and fill up the truck bed with it.

Sat, Jun. 12th, 2010 11:35 pm (UTC)

"Natty Boh" was a Baltimore-brewed beer from about the turn of the 20th century until 2000, when the Baltimore-area breweries were finally closed. The brand and breweries were bought by Heileman in 1979; Heileman was sold to Stroh's and eventually to Pabst.